Creating a Landing Page with Player
To Create a Landing Page for the Video Player:
It's necessary to place the video player on the landing page (micro-site) where customers will be directed from the email (see iframe described below).
We offer two ways of integrating our Player into your landing page - an easier JavaScript way and a backend way that is better but requires a little more technical expertise. Only the backend way gives you the possibility of using personalized thumbnails with Open Graph images (e.g. link sharing preview).
Creating the page where the video will play is purely up to your own personal options and preferences.
Our recommendation is to keep the page as clean and simple as possible, so that nothing distracts your viewer from watching the video. We have a handy blogpost about landing pages and thumbnails here.
It is also important not to forget the CTA (button), which can also perform multiple desired actions and boost the effectiveness of your campaign.
1. Create a page where your video will play
Create a landing page where the video is going to play on your website or on another platform.
2. Embed Motionlab Player into the landing page
You can find all documentation about integrating the player here.