Creating a Video in Motionlab Platform (Batch Campaign)
Personalized Video
Creating the video itself is always a crucial part of the whole video campaign. A strong idea and story behind the video are essential. Video personalization can really improve the metrics of a campaign, but they can't rescue a poor video. So spend some time on developing your idea and use your budget as efficiently as possible.
Think about key issues like: Who is the audience? What is the message? Is the message being delivered effectively? etc.
Video personalization is a powerful tool to communicate with your customers in a unique way. But it should be done realistically so that the viewer believes the message. So use personalization where it is most effective and don't use it just for the sake of it.
To see what a good personalized video looks like and get some inspiration, check out our Vimeo channel, where we feature previous campaigns or our case studies.
More details about how to make the most of video personalization and much more is included in out Get Started course.
In our blog, we also have in-depth articles about how a personalized video gets made and 10 tips for making more creative videos.
Some of the most widely used and powerful personalized elements are:
using a greeting (text or voice)
address located in a map
images
customized offers
Requirements:
Have a recorded video prepared and ready.
Have an operational version of Motionlab Platform with sufficient credit.
The prepared database that you want to address with personalized video.
To Create a Personalized Video (Batch Campaign):
Motionlab Platform overview
Quick overview and introduction to Motionlab Platform
1. Create a New Campaign in your Account
Motionlab Platfom
2. A pop-up window will open that requires:
A. Campaign name
B. Select option - Batch mode
C. Click - Create campaign
3. Parameter settings
The personalization parameters should match the personalized elements in the video you have prepared. In this step, it is important to set these parameters in Motionlab Platform to match the data you have in your database.
The most commonly used personalized elements are: First name, last name, company, address, product, CTA – button.
For the elements that are shown in the video, the parameters in Motionlab Platform must be written the same in the Excel file, which you will then import.
Video tutorial on how to correctly set parameters in a campaign
4. Insert content into the platform
Inserting content into Motionlab Platform is very easy thanks to the After Effects extension. You simply assign the individual parameters to the video that you created in the previous step. After saving the completed video in After Effects, you insert the video into Motionlab Platform.
Video tutorial on how to correctly insert the created content into Motionlab Platform
5. CTA button settings
This is a simple but important step for the desired conversion. The button is created in Motionlab Platform, or you can copy the HTML or CSS code you created for the button to meet your requirements.
Video tutorial on how to properly set the CTA button in the video
6. Create a preview video
Here you can verify that the previous steps have been done correctly. You will manually generate the first personalized video to see that all the personalized elements in the video fit and appear correctly.
Video tutorial on how to properly create the first video as a preview
7. Insert the database
A. Make sure you have the correct format - Excel csv. Format: UTF-8
B. Fill in all fields according to your content and set the parameters in Motionlab Platform.
Video instructions on how to proceed correctly can be found in our Get Started course
8. Data Upload and Render
In this step you will insert the prepared database into Motionlab Platform so that you can generate a video for your contacts. The file must be excel in UTF-8 format. After inserting the file, Motionlab Platform will show you a notification if all the contacts are OK or possibly tell you which line is wrong so that you can fix it. After inserting, the verification will take place within a few seconds and you will see the message – marked in blue. This means that everything is fine and you can go to the next step - rendering, where you click on the button - Launch Render.
You can find the correct procedure in our Get Started course