More Award Success for Motionlab!

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Some excellent news hot off the press: Motionlab has notched up three more shortlist nominations on its growing list of successes in the field of video personalization!

Collaborating with HBO, TwoDo and the Konektor Social Agency, the Motionlab Video Personalization Platform helped create the HBO Stories 2020 campaign which ran over the Christmas period. The success of the campaign has led to it being shortlisted for two awards: the SABRE Awards for the EMEA region (from 2000 projects) and the Fenix Content Marketing competition.

And going one step further, the campaign won first prize in the prestigious Zlaty strednik competition in the category of 'Sport, entertainment, art, media, tourism and gastronomy' and also won first prize in the category for Best Video and its Use at the Fenix competition!
Massive congratulations and a big slap on the back for everyone involved!

The Campaign

This on-line on-demand campaign was designed to create unique personalized videos for HBO viewers who had answered some simple questions about how 2020 had affected them. With this data, Motionlab produced a personalized video that was sent back to them to watch and share. The video combined clips of favourite HBO shows with some dark humour to remind us it was a year in which our initial plans didn't quite turn out as expected. It also showed the viewer, that despite the best efforts of Covid19, it was another great year for HBO content.

"We were looking for an interesting kind of campaign to include a personalized trailer to expand upon the traditional Christmas campaign that HBO regularly produces. We looked at the Czech market, to find someone who could create something like this, and the cooperation took place over several months. So far, this pan-European campaign has exceeded expectations."

Rudolf Kviz, Director of Konektor Social agency.

One of the key challenges for Motionlab was the required speed of the generation of 100k on-demand rendered videos while retaining the highest quality. Videos were created within a few minutes of receiving the data and when the campaign really took off on social media, demand became very strong. There were also 16 language versions across the many HBO territories to tackle. But we came through with flying colours and delivered on schedule.

Everyone was more than happy with the results of the campaign. Konektor had around 23x more conversions than their average campaign and Motionlab is very excited about the growth potential of video personalization in home video streaming services in the future.

Let’s hope the awards keep rolling in awards in the future and in the meantime, check out our other previous successes here.

Danny Holman, Motionlab