How Make has made Integration with Motionlab even Easier

Reading: 4 mins

Photo by Michael Pointner on Unsplash

Intro 
The good folks at Integromat have made two big changes recently. Firstly, they've changed their name to Make which is now more than 50% shorter and snappier than before and secondly, they've published the latest improvements to our app on their website.  
 
New Additions to the Motionlab Make module 
We've added 3 new Actions to our module so now, if you are using Make with the Motionlab app, you can also see: 

• Get a Campaign Overview 

• Get Created Video Info 

• Get Video Creation Status 

These are in addition to existing Actions like Create a new video, Get API status, Create a video with custom body and Make an API call.

This is good news for us and good news for you if you are using Make. The new actions allow the user to have a much clearer and more accurate overview of the status of a personalized campaign or a particular video and more control over the workflow.

One of the early driving goals of Motionlab, when we decided on what we really wanted to build, was to develop a platform that was as easy to use as possible, without the need for extensive training or additional hidden development costs. So Make fits perfectly into this thinking and we're very happy to be able to use our own app within their tool as well as recommend them to our own partners.  

How Motionlab makes the most of Make 

Motionlab uses Make for our own automated operations because it's the most cost-effective and efficient for what we want to do and also, of course, we like to work with local Czech companies.

For companies like Motionlab, Make is an ideal way to use new software technology to improve their own service as well as getting their own product out there so that others can use it and benefit from it by bridging their tools. Make acts as a kind of open marketplace.

Motionlab uses Make in a wide variety of ways. For example, it can be used in a simple workflow like sending personalized newsletters from the database. 
It can also be used for more complex tasks like creating real-time personalized videos to show people how Motionlab works. Make allows the whole process to be done in 5 minutes.  
We also use it in our demo e-shop tool that allows users to experience an e-shop use case that shows, in a hands-on practical way, how an e-commerce website can use personalized videos to cross sell.

The workflow diagram above shows the modules and scenarios involved for allowing a customer to use the demo e-shop using custom fields.
It allows us to carry out much more complex automated actions than using a platform such as Mailchimp. The real-time automated operation, that otherwise would have to be carried out manually, allows a lot of time to be saved. This then allows the marketing department to spend their precious time on other work .

What is Make? 
Make (formerly Integromat) is a tool that allows you to automate manual processes, without needing code. It takes data from different pieces of cloud software and connects it.
 
How does Make work? 
Transferring and accessing data between apps is usually done with an API (application program interface) which requires code to be written to connect them.  
 
Make has simplified the process by turning APIs into simple blocks (called Modules) which can be connected by drag-and-drop and letting you visualise your workflow. Each step or connection is called a Scenario and it bypasses the need for this code to be written. This ability to visualise the workflow is really important as it makes it much easier to understand and build.  
 
It can be used for very simple tasks like adding customers to a mailing list or far more complex ones involving multiple scenarios. Once it's set up, it's fully automated and should need no maintenance.

It works as a kind of snap-together lego kit, letting a brand build a customized automated solution to fit their needs and connecting apps and services but using modules supplied by other companies. They can add their integrations to Make who will make the necessary changes and then approve it as a module and then add it to their list of available apps in their library. There are thousands of modules in Make's library and it's being added to all the time.  
The Motionlab module can be found here so if you are running a personalized video campaign and using Make to automate the process, this module can be added to your workflow to speed it up and give you more control.  
 
Make isn't the only automation platform on the market but it's one of the largest and best. Zapier is larger internationally but Make is probably the biggest in Europe. All in all, it's also cheaper than Zapier. As well as this, there's also Microsoft's Flow and IFTTT. So there is some choice out there and and these tools are great as it makes your company less reliant on CRMs.  
 
More details about everything that Make can offer and provide can be found on their website here.  
 
For anyone completely new to Make and encountering it for the first time, here is a handy video tutorial.

Conclusion
Make is especially ideal for small to medium-sized companies who don't want to hire an army of programmers or have the development budget to invest in setting it up and running it. It's an effective, customized one-stop-shop solution that still gives you plenty of flexibility. It's code-less simplicity means that marketers or other non-IT employees, who might not have the necessary programming skills, can use it to create workflows themselves. 

The click-together structure makes it easy to use and understand, and allows companies to constantly upgrade and improve their modules.  

Make makes our day and we love it.  

Danny Holman, Motionlab